To create a movement in an industry that was established for what I believed to be the wrong reasons... I genuinely didn't feel like I could find any cool kit at a price point or quality I desired.
My girlfriend at the time (now wife) would laugh at me all the time and ask me why I looked like a rolling billboard? A light bulb moment went off when I was explaining to a mate of mine that cycling was fun and he should join me for a ride. He laughed and said "my dad cycles". I knew from that moment that the stigma needed to change. The more people on bikes the better in my opinion and If I can do that through a style or a name that you will remember, then I have succeeded.
Pedal Mafia speaks for the friendships we make on group rides that ultimately become part of our "family". I have friends of all ages and walks of life that I never would have met If it wasn't for the bike. We share the love of the climbs and the thrill of the descents, but most importantly those skinny latte's around a table at our local café before the day starts.
There is no better feeling than the riding endorphin... It strengthens the mind, body, and soul. I'll preach that message every day one piece of clothing at a time.